Huggies believes that small details carry the biggest meanings.

We created “Cute Little Marks,” a campaign developed for Huggies in the United States and later adapted for Brazil.
The concept comes from a simple truth: some marks are cute. Diaper marks are not.

With a light and emotional approach, the campaign transforms everyday baby marks into symbols of love and care, while reinforcing Huggies’ commitment to comfort and skin protection.

Role: Creative / Associate Creative Director