top of page
Genera
ETHNICITIES
If one day you were asked: What would you say to yourself? We invited one of Brazil’s greatest actors, Lázaro Ramos, to take Genera’s DNA test.
Based on his results, we created a film where the ethnic groups from his ancestry speak about him, inspiring everyone to explore their own roots.
And to top it off, the campaign introduces the brand’s new tagline nationwide:
Genera. Search yourself.
Role: Creative / Senior Art Director
Watch the film
Search yourself.
bottom of page