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Band TV Channel
FANS WILL BE FANS
Band is the only network in Brazil to broadcast the NBA on open TV.
The challenge? In the land of soccer, the NBA’s audience is 30 times smaller than that of the national soccer league. Instead of creating a rivalry with the nation’s favorite sport, we decided to use it to our advantage. By ingeniously analyzing data, we discovered fascinating correlations between NBA franchises and Brazilian soccer teams, crafting real-time contextual ads that emotionally resonated with fans. Through this strategy, we showed every soccer fan that whatever was happening with their favorite team, something similar was happening in the NBA – bridging the gap between two passions and creating a unique connection.
Role: Creative / Senior Art Director
Watch the case film
250 data correlations
which created
2560 unique ads
CAMPAIGN
OF THE WEEK
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