Brastemp had a message for those who think only professional chefs deserve a fully equipped kitchen with state-of-the-art technology and cutting-edge design: think again.
"The Perfect Kitchen for Imperfect Chefs" was a campaign that proved Brastemp’s full line of kitchen appliances is ideal–even if your specialty is just frying an egg once in a while.

With a playful twist, the campaign broke away from the usual glamorous kitchen ads, embracing the reality of everyday cooks–all set to the hit song Cheia de Manias by Raça Negra.

Role: Creative / Senior Art Director