top of page
Genera
INVISIBLE CONNECTIONS
How much can a mother and her adopted daughter have in common?
This question guided the journey of Sonia (mother) and Ana Lucia (daughter) as they awaited the results of their genetic and ancestry tests.
Genera’s campaign celebrates the invisible connections that bind mothers and their adopted children, revealing fascinating parallels between them.
For instance, Sonia and Ana Lucia both prefer bitter flavors, share a tendency for Vitamin D deficiency, and have Type 2 Diabetes.
They also excel under pressure, and for both, caffeine neither spikes anxiety nor disrupts sleep.
Role: Creative / Senior Art Director
Watch the case film
Nothing is as powerful as our connections.
bottom of page