To fight period shame and inspire girls to stay in sports, we brought feminine pads into the spotlight – through a groundbreaking sponsorship.

An official sponsorship. Broadcasted live.
Nationwide.

Did you know? 7 out of 10 girls avoid exercise during their periods. 1 in 2 eventually quit sports – forever.

Why? Period shame.
To break this stigma, Intimus (Kotex in other countries) launched a sponsorship that transformed its pad into a symbol of pride – proudly displayed by professional athletes on Brazil’s biggest championship stages.

Role: Creative / Senior Art Director