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Dove Men Care

ONE TOUCH OF CARE CHANGES
EVERYTHING

Dove Men+Care believes that a touch of care can change everything. In life and on the field.
For the 2026 World Cup, we developed a regional campaign for Dove Men+Care Latam, created for the Brazilian and Mexican markets.

Built around the concept “A touch of care changes everything,” the campaign came to life through four short social media films connecting personal care with the passion of football.

On one side, the touch of deodorant bringing confidence to everyday life. On the other, game-changing moments inspired by the Brazilian and Mexican national teams, showing how a pass, a dribble, or a precise touch can completely change a match.

A campaign that connected Dove Men+Care to Latin America’s passion for football through a simple and universal message: care is also strength.

Role: Creative / Creative Director

Watch the Brazilian films

2 different countries

5 days

8 films

Watch the Mexican films

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