In Brazil, women spend twice as much time on household chores as men do–yet they still hear the same old excuses: “I don’t know how to do it” or “If the colors bleed, you’ll get mad at me.”

To challenge the idea that laundry is just their responsibility and spark conversation around this issue, Brastemp is here to wash these lame excuses away.

Let’s work toward equality at home, shall we?

Role: Creative / Senior Art Director