"With Aurora, Everything Gets Better” is Aurora Foods' new brand positioning and slogan for 2026, starring Eliana and Thiaguinho.

The campaign highlights how products like ham and breaded snacks bring more flavor, quality, and variety to everyday moments — making barbecues, breakfasts, and gatherings with friends and family even better.

With a light, emotional, and approachable tone, the campaign reinforces Aurora’s role in turning simple moments into better experiences.

Role: Creative / Creative Director